1959: Launch of Australian Consumer Association (ACA)

The Australian Consumer Association is now known as CHOICE. It describes its aim as “to tackle the issues that really matter to consumers, arming them with the information to make confident choices and lobbying for change when consumers are getting a raw deal.”

It played an important role in the drafting of the Trade Practices Act, Australia’s first national consumer protection law. It also campaigned for the introduction of the Australian Consumer Law, which guarantees consumer rights today.

Find out more about the history of CHOICE